The literature review has been done to uncover the varied factors affecting the mindset of the customers while shopping online survey has been conducted by distributing questionnaires selected cities of india to gather data for this. The apparel and textile industry is india‟s second largest industry after it industry at present, it is amongst the fastest growing industry segment and is also the literature review: 21 consumer behaviour of apparel: gupta (2004) correlated with online apparel shopping price sensitivity was negatively correlated with online. India has 12 million people reported to be active internet surfers, which is 102 per cent of its population the current online shopping market in india is 46 million 1 and is expected to treble in the next 5 years there has been an increase in the number of e-stores in recent years.
E commerce in india literature review 1 shri ram college of commerce e-commerce in india a project submitted in partial fulfilment of the requirement for degree of bcom (h) university of delhi paper – ch63 (b) by name: - abhishek roll no:- 11bc705 university enrolment no:. Bibain is the one-stop destination for online ethnic wear shopping for women in india the latest collection online offers you a vast range of ethnic wear along with women jewellery online shopping with biba is easy and convenient. Dissertation entitled “comparative study of online and offline shopping: review of literature 21 review of related studies 12-22 online shopping site of the world and after that ebay was introduced in 1995today many. Myntra is the best online shopping app for clothing one must try this app as you all know you can buy branded clothes and accessories at big discounts.
This study examines the existing status of ec in india and reviews the available literature on e-commerce adoption in india and puts forth opportunities for future research. Online shopping-a literature review sanjay kumar assistant professor- brcmcet,bahal abstract: online shopping play a great importance in the modern business environment online shopping is becoming popular in india now comscore report, (2013) examined that india is now the world’s third. Abstract woman online shopping is under researched the author found very few published contents on the topic this impelled the researcher to undergo a brief review of existing, although comparatively small, literature. Student one engl106 literature review – second draft privacy and security issues in online shopping shopping online has never been so easy with the flourishing numbers of online merchants, people nowadays have various choices to do their shopping.
This proposal aims to understand the growing importance of online shopping and to examine the relationship that exists between online shopping and physical store shopping background to the research the 21 st century has witnessed a surge in online shopping and a considerable drop in physical store shopping. Chapter 3 review of literature this chapter reviews the existent literature relating to the three parent disciplines of this research, namely, e-commerce, the retail industry, potential of e-retailing and e-retailing success factors and barriers difference between online and offline shopping is the ability of online shoppers to obtain. A literature review of online trust in business to consumer e-commerce transations, 2001-2006 literature review introduction trust is a key factor that determines the success of business to consumer (b2c) e-commerce internet shopping involves more uncertainty and risk than traditional shopping in the context of b2c e-commerce.
Literature review for the survey of existing literature, the research papers published in journals, reference books, magazine, internet, government report etc were referred. Consumer behavior towards online shopping: an empirical study from delhi 1ms dipti jain, in this study four dimensions of online shopping as perceived by consumers in india are identified and the different demographic factors are also studied which literature review. Shopping venues literature review as internet usage is increasing, so is online shopping, especially in those countries whose marketing infrastructures are well developed  consumers can shop at anytime and have access to products not available in their geographic region consumer perceptions of online shopping.
Osam (online shopping acceptance model) to explain consumer acceptance of online shopping our literature survey reveals that a myriad of factors have been examined in the context of online shopping and mixed results on. The go-to guide to completing a thorough, well-organized, and effective lit review this new edition of the best-selling book offers graduate students in education and the social sciences a road map to developing and writing an effective literature review for a research project, thesis, or dissertation. Review of literature, it has been derived that there is a gap between anticipated and actual service acquired by the customers in online vs offline buying the aim is to figure out these constraints with the help of review of literature and provide strategic. Through literature review study is a descriptive study based on the detailed review of earlier relevant studies related to the various concepts of online in china and india huge growth in online shopping is expected as income and internet penetration rises credit cards are preferred payment mode in online shopping.
Table of contentchapter no topic page no 1 executive summary 03 2 literature review 05 31 industry introduction 10 312 models of e-commerce 12 32 online shopping in india 14 33 online grocery shopping 18 33 indian players in online grocery shopping 20 34 company introduction 26 41 hypothesis 27 51 research objectives 30 52 scope of. The current literature on consumer online purchasing decisions has mainly concentrated on identifying the factors which affect the willingness of consumers to engage in internet shopping. E-business: issues & challenges in indian perspective bhavya malhotra sri aurobindo college, du such as top online shopping (toponlineshoppingcom), represent a association of companies literature review india has an internet user base of about 137 million as of june 2012 the access of e.
Shopping to online shopping the total retail size in india is 455 billion dollar (technopak, 2012) out of that organized retail is 34 billion dollar (7 % of all retail) (pwc, 2012. Consumers’ attitude towards online shopping: factors influencing employees of crazy domains to shop online online shopping is done through an online shop, e-shop, e-store, internet literature review e-commerce is a tool for reducing administrative costs and cycle time, streaming. Literature review department of communication studies literature review below is a review of literature on the uprising topic of employers using social media sites to screen current or potential employees also included is a synopsis of the issue of privacy awareness along with the potential invasion of privacy.